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Hawaiian Airlines Drops Prices Amidst Fare War

March 13, 2019, 11:01 AM HST (Updated March 13, 2019, 11:01 AM)
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Hawaiian Airlines has reduced its interisland fares following Southwest’s entrance into Hawai‘i’s skies earlier in March 2019.

Hawaiian posted roundtrip interisland fares for May as low as $98 on its website on March 11, 2019.

The fare drop follows Alaska Airlines’ three-day sale last week, which offered decreased prices on a few routes, including Hawai‘i-Mainland service.

The price drops follow predictions by airline experts that Southwest’s entrance into the Hawai‘i market would launch a “fare war.”

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There’s no word on how long lowered fares will last, but according to an article on airfare wars in Conde Nast Traveler, “peak savings will typically appear within a day or two of the first airline’s low prices.”

However, the article noted that fare wars tend to last longer “when carriers are launching new routes and trying to grab a share of the market.”

Southwest will launch its long-awaited Hawai‘i service on March 17 with flights from Oakland to Honolulu.

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