Southwest Airlines boosts ‘Ohana Rewards loyalty program with new benefits for members

Southwest Airlines celebrates the start of its 8th year of interisland service with new benefits for members of its loyalty program ‘Ohana Rewards.

Members will earn a minimum of 1,000 Rapid Rewards points for every one-way interisland flight, paired with an ability to purchase one-way interisland flights for as few as 4,000 Rapid Rewards points — this means members earn enough points to redeem a one-way interisland flight after four one-way interisland flights.

“We’re strengthening ‘Ohana Rewards in our continual commitment to being a meaningful part of the fabric of community across the Islands — hiring locally, partnering locally and showing up for the long term — by adding more opportunities for Hawai‘i residents to earn and use their Rapid Rewards points,” said Southwest Chief Customer and Brand Officer Executive Vice President Tony Roach in an announcement about the new rewards. “With up to 50 interisland flights a day, our service within the state brings more convenient connections between the people of Hawai‘i and life experiences that matter most to them.”

In addition to the new “Fly 4, Earn 1” benefit, ‘Ohana Rewards membership includes:

• Two free checked bags (weight and size limits apply) on all interisland flights, including sports equipment.
• One interisland discount promo code each quarter to use for:
  • 10% off interisland cash bookings for Rapid Rewards members.
  • 20% off interisland cash bookings for Southwest Rapid Rewards credit cardmembers.
  • Or up to 25% off interisland points bookings for members and cardmembers.
• No blackout dates for rewards bookings.
• Perks are valid for up to eight passengers traveling on the same reservation.

“This is how Southwest can bring back the aloha of those legendary coupon books in 2026, pairing new ease and value with our world-famous Hospitality and experience we offer Hawaii every day,” Roach said.

‘Ohana Rewards is available free to all Rapid Rewards members who reside in Hawai‘i.

Southwest currently offers nearly 90 flights a day that touch the Hawaiian Islands. Learn more at the Southwest Airlines website.