Salomon to become title partner of 2027 Ironman World Championship in 5-year deal

Salomon, the modern mountain sports lifestyle brand, and Ironman, will become the title partner of the 2027 Ironman World Championship in Kona, the companies announced last week.

It is part of a new five-year partnership, which reflects a broader shift in how endurance athletes increasingly shift between sports, disciplines and terrains, the companies said in a news release.

What connects these experiences is no longer a single sport but a shared pursuit of progression, performance, and personal challenge, making endurance as much a way of life as a sporting discipline.

Salomon’s road to Kona starts this year. During the 2026 Ironman World Championship, Salomon will bring its first activation to Kona with an immersive pop-up at Kona Heaven on Oct. 7 and 8.

Athletes, fans and the wider community will be invited to discover Salomon’s approach to performance and innovation, meet product experts, and connect with endurance athletes Courtney Dauwalter and Jessie Diggins.

From Nordic skiing and adventure racing to trail, road and gravel running, Salomon has built its expertise across sports and seasons, helping athletes perform over long distances and in the most demanding conditions. Triathlon is a natural extension of that expertise.

“Athletes no longer define themselves by one sport,” said Guillaume Meyzenq, President, Salomon. “They run on the road, compete in the mountains, take on triathlons, and continually seek new ways to challenge themselves.”

From 2027, Salomon becomes Ironman Global Premier Partner through 2031, with exclusive rights across performance footwear, apparel and technical bags for Ironman events. At each Ironman-owned event included in the partnership, Salomon will own the Ironman Running Course.