Salomon and IRONMAN announce five-year partnership

Salomon, the modern mountain sports lifestyle brand, and IRONMAN, the global leader in triathlon, today announce a new five-year partnership bringing together two iconic brands with a shared vision for the future of endurance.

Beginning in 2027, the partnership will span events globally, combining Salomon’s expertise in performance running innovation with IRONMAN’s global community. As part of the agreement, Salomon will become the title partner of the 2027 IRONMAN World Championship in Kona, Hawaiʻi, marking a major milestone in the brand’s growing presence across endurance sports.

This partnership also reflects a broader shift in how athletes experience endurance today. Increasingly, they move between sports, disciplines, and terrains, carrying the same mindset from one challenge to the next. What connects these experiences is no longer a single sport but a shared pursuit of progression, performance, and personal challenge, making endurance as much a way of life as a sporting discipline.

For Salomon, endurance has never been defined by terrain. From Nordic skiing and adventure racing to trail, road, and gravel running, Salomon has built its expertise across sports and seasons, helping athletes perform over long distances and in the most demanding conditions. Triathlon is a natural extension of that expertise.

“Athletes no longer define themselves by one sport. They run on the road, compete in the mountains, take on triathlons, and continually seek new ways to challenge themselves. Endurance has become a lifestyle. For Salomon, joining forces with IRONMAN is a natural step and an opportunity to bring our performance expertise to one of the world’s most committed endurance communities,” said Guillaume Meyzenq, President, Salomon.

From 2027, Salomon becomes IRONMAN Global Premier Partner through 2031, with exclusive rights across performance footwear, apparel, and technical bags within the IRONMAN ecosystem.

The collaboration will be elevated with the title and presenting partnership of several iconic IRONMAN events across the United States and Europe.

At each IRONMAN-owned event included in the partnership, Salomon will own the IRONMAN Running Course, connecting the brand’s growing expertise in road running with the defining final discipline of long-distance triathlon.

At its core, the partnership reflects a shared belief in sport’s ability to nurture human potential. Salomon and IRONMAN share an athlete-first philosophy, a commitment to innovation in the service of performance, and a close relationship with the communities they serve.

Together, the two brands aim to create a premium experience that helps athletes redefine what they thought possible.

“IRONMAN and Salomon are united in the belief that endurance sports unlock human potential. This partnership is rooted in a commitment to serve athletes and help them pursue ambitious goals. Salomon’s heritage, performance expertise, product innovation, and community-driven philosophy make the brand a natural partner for IRONMAN. We look forward to working together to enhance the athlete experience across our community,” said Scott DeRue, CEO, The IRONMAN Group.

At the heart of the partnership is a shared ambition: to enhance the athlete experience from preparation and training to product innovation and race day.

The partnership will come to life through three areas that define Salomon’s approach: athletes, product, and human performance expertise.

Athletes will be at the heart of this next chapter alongside Marjolaine Pierré, Julie Iemmolo, and Casper Stornes, three athletes who already compete at the highest level of long-distance triathlon. Their experience will provide firsthand insight into the specific demands of training, racing, and running after hours of effort, helping inform Salomon’s approach to the sport.

Product innovation will turn those insights into performance. Across selected IRONMAN events and communities, athletes will also have opportunities to discover, test, and experience Salomon products.

Beyond product, Salomon will bring its broader human performance expertise to the partnership. Through its athlete-first approach, its Service to Athlete platform, and its Performance Program, led by sports scientist Aitor Viribay, the brand works across biomechanics, training, nutrition, recovery, and athlete feedback to better understand what enables athletes to perform longer. IRONMAN will provide a unique environment to deepen that knowledge and translate it into meaningful innovation for elite athletes and the wider community.

Together, these three pillars—athletes, product, and human performance expertise—will extend the partnership beyond race day, helping shape what performance can become next.

And nowhere is that ambition more symbolic than at the IRONMAN World Championships in Kona, Hawaiʻi.

Salomon’s road to Kona starts this year. During the 2026 IRONMAN World Championship, Salomon will bring its first activation to Kona with an immersive pop-up at Kona Heaven from Oct. 7-8. Athletes, fans, and the wider community will be invited to discover Salomon’s approach to performance and innovation, meet product experts, and connect with endurance athletes Courtney Dauwalter and Jessie Diggins.

In 2027, that presence will take on a new dimension as Salomon becomes the title partner of the IRONMAN World Championship in Kona, Hawaiʻi, one of the most iconic stages in endurance sport and the ultimate expression of the commitment, preparation, and resilience that define the IRONMAN community.

“To become title partner of the IRONMAN World Championship in Hawaiʻi is both an honor and a responsibility. We are entering this partnership with humility, ambition, and a long-term commitment. We want to contribute to its future while respecting everything that has made Kona iconic and create lasting value for the athletes and communities who make endurance sport what it is,” said a Salomon spokesperson.