New public service announcement focuses on reducing speeding on Hawai‘i roadways

A attitudinal and behavior survey conducted by the state revealed that the majority of Hawai‘i drivers admit to regularly driving five to 10 miles an hour over the posted speed limit.

“Much like impaired driving, speeding is a choice that could result in deadly consequences for the driver, their passengers, or other motorists and pedestrians,” a press release from Hawai‘i Department of Transportation stated. “Speeding reduces a driver’s ability to steer safely around another vehicle, hazardous object, or an unexpected curve.”

In an effort to curb this behavior, the state, along with U.S. Department of Transportation’s National Highway Traffic Safety Administration, the will be airing speed-focused Public Service Announcements — “Speeding Catches Up With You” — from July 17-31. The goal of the campaign is to reduce speeding, a risky driving behavior that kills pedestrians, bicyclists, motorcyclists and vehicle occupants. Law enforcement agencies will conduct speed enforcement throughout the state.

“Regardless of the identified cause of a traffic crash, the cause of a traffic fatality is always speed,” said Hawaiʻi Department of Transportation Director Ed Sniffen. “Excessive speed reduces reaction time and increases lethality of impacts. Lets stop speeding and reduce the number of people who die senselessly on our highways.

We’re continually implementing speed-reduction measures such as speed humps, raised crosswalks, gateway treatments, and roundabouts. Speeding Catches Up With You is an opportunity to remind everyone that although speeding can seem acceptable, it could make the difference between life and death for someone.”

The City and County of Honolulu Department of Transportation Services and other county law enforcement agencies will also participate in the campaign.

“The effects of speeding are deadly and irreversible,” said Jon Nouchi, deputy director of City and County of Honolulu Department of Transportation Services. “Drivers have a profound responsibility every time they get behind the wheel, for the lives of those around them. People walking, biking, and taking transit are the most vulnerable, and sadly the most impacted by traffic crashes. Please remember that these people are our friends, family members, and neighbors. Just like you, they deserve to get home safely. Slow down, and always drive with caution, thought, and care, because lives depend on you.”

For more information, visit www.nhtsa.gov/risky-driving/speeding.