HTA Resumes Support of Community-Based Tourism Initiatives

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The Hawaii Tourism Authority (HTA) announced Monday that it is resuming its Community Enrichment Program (CEP), which supports community-based projects, festivals and events that enhance resident and visitor experiences, and create opportunities for meaningful economic development.

HTA is partnering with the Hawaii Visitors and Convention Bureau (HVCB) and the Island Chapters to administer its 2022 CEP process. HVCB has issued a Request for Proposal (RFP) to provide funding support to qualified nonprofit organizations and projects in 2022, and is seeking proposals from the community.

CEP is a part of HTA’s commitment toward Malama Kuu Home (caring for my beloved home) and the community pillar of its 2025 Strategic Plan. An RFP for this program was not issued for 2021 due to the COVID-19 pandemic and availability of funding.

“HTA’s Community Enrichment Program exemplifies various ways in which tourism can drive diversification for our economy, by supporting community-based projects and experiences that are intertwined with other industries and sectors,” said Kalani Ka‘anā‘anā, HTA’s chief brand officer. “CEP awardees will also be integral in moving each of the islands’ Destination Management Action Plans forward.” 


Proposals must fall into one of the following tourism niche categories:

  • Agriculture Tourism: Tourism related to experiencing and appreciating agricultural products, settings, and lifestyles.
  • Cultural Tourism: Tourism related to Hawaii’s multi-ethnic cultures that provide residents and visitors with enriching experiences and insights into the history, customs, arts, and traditions of the islands.
  • Culinary Tourism: Tourism related to exploring unique and memorable food and drink experiences, to get a sense of the islands.
  • Nature Tourism: Tourism related to experiencing Hawaii’s natural attractions, unique flora, fauna, and culture in a manner which is ecologically responsible, economically sustainable, encourages the well-being of the community, and is infused with the spirit of aloha aina.
  • Education Tourism: Tourism related to formal and informal education and training in life-long learning experiences regarding Hawaii’s unique natural and multi-cultural environment.
  • Health and Wellness Tourism: Tourism focused on travel to enhance the wellness of the mind, body, and spirit of individuals, families and groups.
  • Sports Tourism: Tourism focused on attracting participants or spectators in community-based sporting events, such as running, swimming, cycling, surfing, stand-up paddling, and paddling.
  • Voluntourism: Tourism related to travel to participate in voluntary work, typically for a charity.

“HVCB and the Island Chapters are proud to support and administer HTA’s Community Enrichment Program for Kauai, Oahu, Maui Nui and Hawaii Island, respectively,” said John Monahan, HVCB’s president and CEO. “It aligns well with our commitment to destination management by enhancing the unique offerings and treasured experiences developed by the community, for the community.”

The deadline for applicants to email proposals to the respective Island Chapter is November 5, 2021 at 4:30 p.m. HST. Applicants are encouraged to review and download the RFP at


RFP Informational Briefings

HVCB will be hosting virtual information sessions on Zoom to provide individuals and organizations with further information on HTA’s strategic direction and vision, the RFP application, and award process. A session recording will be posted online for those who are unable to attend. To register, visit

  • Kaua´i: Tuesday, Oct. 5, 10 a.m. – 11:30 a.m.
  • Island of Hawai´i: Tuesday, Oct. 5, 2 p.m. – 3:30 p.m. 
  • Maui, Moloka´i and Lana´i: Wednesday, Oct. 6, 10 a.m. – 11:30 a.m. 
  • O´ahu: Thursday, Oct. 7, 1:30 p.m. – 3 p.m. 

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