Hawaiian Airlines Embraces ‘Ōlelo Hawai‘i With New Language CertificationFebruary 11, 2019, 9:44 AM HST (Updated February 13, 2019, 8:14 AM)
Hawaiian Airlines marked an important cultural milestone as Hawai‘i’s airline by establishing an ‘ōlelo Hawai‘i (Hawaiian language) certification program for employees on Monday, Feb. 11, 2019. Launched in time to celebrate ‘ōlelo Hawai‘i Month, the certification, which is available at no cost to any of Hawaiian’s 7,200-plus employees, broadens the carrier’s commitment to honor and perpetuate Hawai‘i’s rich culture throughout its operations.
“Adding ‘ōlelo Hawai‘i as a recognized language was a natural move for Hawaiian since the majority of our ‘ohana was either born or raised on our islands,” said Jim Lynde, senior vice president of human resources at Hawaiian Airlines. “We believe the Hawaiian language certification will inspire and empower even more team members to share ‘ōlelo Hawai‘i with our guests.”
The airline developed the certification program in consultation with numerous Hawaiian language experts, including Dr. Larry Kimura, who is considered the grandfather of Hawaiian language revitalization, and Dr. Leilani Basham, a professor at the University of Hawai‘i – West O‘ahu who is renowned for perpetuating Hawaiian culture in academia.
To be eligible, employees must be existing speakers and demonstrate advanced proficiency through an oral and reading exam. Those qualified are recognized with the Hae Hawai‘i (Hawai‘i’s state flag) imprinted on their nametag, placing ‘ōlelo Hawai‘i speakers alongside colleagues at the company who are fluent in a variety of languages, including French, Japanese, Korean and Samoan.
“It has been truly inspiring and gratifying to work on this certification process with Hawaiian Airlines staff and flight attendants to make the native language of Hawaiʻi an integral part of our daily lives within our community,” said Basham. “Through programs like this, Hawaiian Airlines demonstrates true respect for Hawaiʻi’s native people and practices by truly listening to, creating space for, and empowering the voices of the people.”
The program was spearheaded by team members within Hawaiian’s In-Flight Services department, which currently has 13 certified speakers. As more ‘ōlelo speakers are certified, they will help Hawaiian advance the language’s use throughout its operations, workplace and during interactions with guests.
“This is an incredible moment for our ‘ohana and an opportunity for employees to share Hawai‘i’s mother tongue wide and far,” said Debbie Nakanelua-Richards, director of community relations at Hawaiian Airlines. “Language is a powerful tool, and we are proud to help keep the history and essence of these beautiful islands alive through ‘ōlelo Hawai‘i.”
The ‘ōlelo Hawai‘i certification joins a host of cultural initiatives at Hawaiian, such as offering complimentary, introductory Hawaiian language and hula lessons to employees, giving its aircraft Hawaiian names, and celebrating new routes and special events with Hawaiian blessings. Last week, the airline unveiled a Hawaiian Culture Resource Center at its Honolulu headquarters, where employees and visitors may explore Hawai‘i’s culture, language, geography and history via Native Hawaiian books, artwork, lauhala (woven leaf) mats and baskets, and instruments being showcased through March.
Throughout its 90 years of service as Hawai‘i’s airline, Hawaiian has been dedicated to sharing authentic and immersive experiences with its guests, from its Mea Ho‘okipa (I am host) warm hospitality to its series of ‘ōlelo Hawai‘i flights. Last year, Hawaiian operated seven flights where crewmembers incorporated Hawaiian language into their standard boarding and in-flight announcements: four flights between Honolulu’s Daniel K. Inouye International Airport (HNL) and Hilo International Airport, and two flights between HNL and McCarran International Airport in Las Vegas. In December, Hawaiian operated its first international Hawaiian language flight from Haneda International Airport (HND) in Japan to Kona International Airport (KOA) to celebrate the route’s second anniversary.
“He pō‘aiapili hou nā huaka‘i mokulele ‘ōlelo Hawai‘i, kahi e ola hou aku ai ka ‘ōlelo Hawai‘i,” flight attendant Punahele Kealanahele Querubin said during the HND-KOA Hawaiian language flight, which translates to “‘Ōlelo Hawai‘i flights are another opportunity for our Hawaiian language to thrive.”
In October, Hawaiian Airlines earned the Hawai‘i Tourism Authority’s Legacy Award, a prestigious accolade honoring local organizations that are revitalizing ‘ōlelo Hawai‘i. Upon accepting the award at the Global Tourism Summit in Honolulu, Nakanelua-Richards said, “We believe it is through our language that aloha becomes more than a greeting; it becomes a story about our present, our past and our future.”
‘Ōlelo Hawai‘i was banned in Hawai‘i’s classrooms in 1896, three years after the overthrow of the Hawaiian Kingdom. In the 1970’s, a group of passionate college students, including Dr. Kimura, and the last fluent Hawaiian-speaking elders came together to bring back the language. Their persistent efforts at the Hawai‘i State Legislature eventually led to the creation of the Hawaiian language revitalization movement. Since then, Hawaiian language has joined English as the state’s designated official languages, and is studied and spoken by students in schools and universities statewide as it regains its place in everyday business and life in Hawai‘i.