Social Media Workshops Being Held in Hilo

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A series of social media workshops in Hilo will be offered to help Big Island small business owners maximize their social media presence in the new year.

Workshop instructor Denise Laitinen. Courtesy photo.

Classes offered during the 2019 Winter Social Media Boot camp series are taught by award-winning social media instructor Denise Laitinen, owner of DLC Hawaii Media. The workshops cover a wide range of social media topics, including how to create a social media plan, tips on writing blog posts, how to make a social media planning calendar and much more.

Providing useful insights and knowledge, participants will learn how to create an overall social media strategy, write engaging social media posts and blogs, and perhaps most importantly, save hours of time a week on social media.

Classes start Jan. 25, 2019, and run every Friday through Feb. 15. Each class costs $45 and all classes will be held at the Hawai‘i Innovation Center, 117 Kiawe St., in Hilo from 9 to 11 a.m. Participants can register for each class separately online.

“Today’s consumers want to connect with the businesses they frequent on a more personal level,” said Laitinen. “Each business or entrepreneur I work with has a wonderful story to tell their audience. Many times business owners don’t know where to start when it comes to marketing their business online or how to blog. They get stymied over what to post or go about it the wrong way and wind up frustrated with ineffective results. Many are also unaware that there are free and easy tools they can use that will free up hours of their time a week when it comes to managing social media for their business. Participants leave the classes with actionable steps they can use to streamline their online presence and use social media effectively and efficiently. I really enjoy helping other small business owners and it’s so fulfilling to see them succeed on social media platforms.”


The 2019 Winter Social Media Boot Camp series includes:

“How to Create Your 2019 Social Media Marketing Plan” Friday, Jan. 25.
Amp up your social media marketing in the new year by learning how to create a social media marketing plan for your small business. Participants will learn:

  • Four keys to online marketing.
  • The top 5 elements of creating a successful social media marketing campaign.
  • How to tailor your business’ social media marketing plan to your audience.
  • How to stand out in the social media universe.

Register for this class online.

“How to Create a Social Media Content Calendar” Friday, Feb. 1.
Find out how to create a social media content calendar based on your specific target audience. Learn how to save hours of time and frustration by creating a content calendar that attracts a bigger audience for your business. Class participants, will learn how to:

  • Plan a month’s worth of social media posts in just a few hours.
  • Create blog posts for your website.
  • Write social media posts that engage and grow your online following.
  • Turn a single blog post into 5 different Facebook posts and 10 tweets.

Register online.

“Tips and Tricks to Scheduling Social Media Posts” on Friday, Feb. 8.
If you are a small business owner struggling to find enough time in the day to post to social media, this helpful class will show you how to save hours of time a week scheduling posts to your social media channels. Building on lessons learned in “How to Create a Social Media Content Calendar”, you will learn about several different free online tools, called dashboard management programs that enable small business owners to write and schedule social media posts to multiple different platforms at the same time. In this class, you’ll learn how to:

  • Use free online tools to schedule social media posts.
  • Tricks to saving time when scheduling social media posts.
  • Streamline your online business presence and spend less time posting and more time growing your business’ bottom line.

Register online for this class.

“Instagram for Business 101” on Friday, Feb. 15.
This class will take attendees through the five key steps of using Instagram for a business and how to launch successful Instagram campaigns. Participants will also learn the importance of hashtags and how to use them effectively, ways to optimize your business profile, and how to drive traffic to your website from your Instagram business account.
Register online for this class.


Laitinen is a seasoned public speaker, social media trainer and writer, who has taught several dozen social media classes on the Big Island at the university level and for corporate clients, providing practical, easy to understand steps to business owners looking to grow their business online.

For more information, [email protected] or call (808) 281-3497.

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