5 Facts You Should Know About Mother’s Day Shopping

April 29, 2018, 5:15 AM HST
* Updated May 1, 10:22 AM
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With Mother’s Day around the corner, Americans are looking to find the perfect gift. is sharing its Mother’s Day survey results, which reveal that 75% of Americans plan to purchase a Mother’s Day gift and 60% aim to spend between $6 and $50 on their matriarch.

The survey polled a cross section of 1,135 adults, aged 18 and over, on their purchasing habits for the second Sunday of May.

What Mom Really Wants on Her Special Day:

  • Spending quality time with the kids (55%)
  • Breakfast, lunch and/or dinner (47%)
  • Gift card (43%)
  • Participating in a family activity (41%)
  • Something homemade (37%)

Americans Plan to Gift Mom:

  • Flowers (43%)
  • Spending quality time with Mom (37%)
  • A greeting card (35%)
  • Breakfast, lunch and/or dinner (32%)
  • Gift card (30%)
ARTICLE CONTINUES BELOW AD also found 46% of Americans will purchase mom’s gift at Walmart, 37% will shop at a department store and one in three (33%) will shop at Target.


Top 3 Ways to Celebrate Mom Without Breaking the Bank:

  • Shop sales and deals (72%)
  • Utilize coupons (48%)
  • Shop via a cashback site (44%)

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Chelsea Hudson | Senior Public Relations Officer
Tel. (973)-744-2455
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