HVCB Welcomes Roth as Eastern Regional Director, Travel Industry Sales

The Hawai‘i Visitors and Convention Bureau (HVCB) announced that Alexandra Roth has joined the Bureau as eastern regional director of travel industry sales. As a member of the HTUSA team, Roth, born and raised in Hilo, will relocate to New York in March.

Alexandra Roth. Courtesy Hawaii Visitors and Convention Bureau

Roth will represent The Hawaiian Islands in the Midwest and East Coast markets supporting sales and marketing through activities with travel agents, wholesalers, consortia, and other key industry partners. In addition to cultivating key travel industry relationships, she will also be responsible for promoting and delivering customized live and virtual destination training including the Hawai‘i Destination Specialist program as part of her HTUSA duties.

“We are thrilled to welcome Alex to the HVCB ohana and look forward to her leadership in the Midwest and East Coast markets,” said Robyn Basso, senior director, travel industry partnerships. “Along with her incredible communication skills, Roth brings a passion, love, and understanding of the Hawaiian culture. Her background and skillset are great assets to HVCB’s HTUSA sales team.”

Before joining HVCB, Roth served as the director of communications and special projects for the Hawai‘i Lodging & Tourism Association where she managed brand promotion and communications, coordinated and executed events and developed relationships with key industry partners.

Roth earned her bachelor’s degree from University of Hawai‘i at Mānoa and a Master’s of Business Administration at Argosy University in Honolulu, Hawai‘i.