Business

Pacific Biodiesel Names New Marketing Director

April 5, 2016, 4:56 PM HST
* Updated April 5, 4:42 PM
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Joy W. Galatro. Pacific Biodiesel courtesy photo.

Joy W. Galatro. Pacific Biodiesel courtesy photo.

Pacific Biodiesel recently announced a new Marketing Director in Joy Wynne Galatro.

Galatro is a brand strategist and marketing communications professional who has experience in positioning strategies and integrated marking programs that build the brand from customer acquisition to loyalty and growth in market share.

For 28 years Galatro has worked in the communication field. She most recently served as Vice President of Brand Strategy for Walker Brands. Galatro has also previously worked for Tampa Electric Company.

In her role at Pacific Biodiesel, Galatro will plan and oversee the company’s strategic marketing efforts.

She will also spearhead promotion of the company through marketing and community education events and programs, as well as guide the marketing team in developing communications to various customer, community, and industry audiences.

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“We are lucky to have found someone with such breadth of experience coupled with Joy’s excitement and commitment to our mission,” said Kelly King, Co-Founder and Vice President of Pacific Biodiesel.  “She will represent us well.”

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Galatro graduated from the University of South Florida with a Bachelors degree in Advertising.

Pacific Biodiesel was founded in 1995 and was the first retail biodiesel pump in America. The company remains the sole commercial biodiesel company in the state.

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