East Hawaii News

‘Think Yellow, Go Green’ Campaign Kicks-Off

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The seventh-annual environmental awareness and recycling campaign, “Think Yellow, Go Green” initiative kicked off on Earth Day. The program is a partnership between The Berry Company, LLC, the publisher of the Hawaiian Telcom Yellow Pages, and neighbor island schools.

Students participate in a competition to collect the highest number of outdated telephone directories, beginning April 22 and lasting through May. The telephone directories are 100 percent recyclable and are recycled after being collected. Schools in the program have the opportunity to win cash prizes for their students’ participation in the program.

“The Think Yellow, Go Green program not only raises funds for neighbor island schools, but also gives students of all ages the opportunity to learn more about recycling and the difference they can make in protecting the local environment,” said John Lambert, branch manager of The Berry Company in Hawai’i. “We’re grateful for the ongoing support from local community and our partners on this environmental awareness program, and we’re looking forward to another successful campaign beginning today, Earth Day.”

In addition to the directory collection, the Berry Company also partners with local food banks, including the Big Island’s food bank, The Food Basket. Using the bags that directories come in, community members are encouraged to fill them with nonperishable food items and donating them to their local food bank.


Individuals interested in learning more about the recycling program, including drop-off locations and hours, can visit the Think Yellow, Go Green website.


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