Businesses, farmers, cultural institutions on Big Island can learn how to connect with Hawaiʻi’s visitors

The Hawai‘i Tourism Authority is hosting a series of workshops to help businesses learn ways to reach visitors to the islands.

The 2026 Foundational Technical Assistance workshops are open to farmers, local businesses and cultural institutions that want to expand their work with visitors.

Offered in partnership with Kilohana Collective, a division of Hawaiian Council, the two-day workshops will cover how to:

• Reach visitors and understand what influences their decisions.
• Communicate why a product or experience is worth choosing.
• Develop offerings that reflect their community and culture.
• Set prices that sustain their work.

Workshop dates and locations:

• Hawaiʻi Island: Nov. 20 at Laʻiʻōpua 2020, Kailua-Kona; Nov. 21 at the University of Hawaiʻi at Hilo.
• Maui: Oct. 30 and 31 at J. Walter Cameron Center, Wailuku.
• Oʻahu: Nov. 13 and 14 at East-West Center, Honolulu.
• Kauaʻi: Dec. 4 and 5 in Līhuʻe. Venue to be announced.

Workshops will be held 8:30 a.m. to 5 p.m. each day and will include panels, activities and networking. Registration is $80 for both days or $45 for one day and includes breakfast and lunch.

Space is limited. To learn more and register, click here.

Travel scholarships may be available for attendees from Lānaʻi and Molokaʻi. For details, email aloha@regenerativetourismhawaii.info.