Business Monday: Family-owned Big Island Toyota to be sold

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Servco Pacific Inc. has entered into an agreement to acquire Big Island Toyota, a dealership group with two locations on Hawaiʻi Island.

Both the Big Island Toyota Hilo and Big Island Toyota Kona locations are included in the sale. Big Island Toyota and Servco have been long-time business partners since 1966.

“The decision to sell Big Island Toyota was not an easy one,” said Jackie DeLuz, president of Big Island Toyota. “My siblings and I grew up in the business, but like many multi-generational family-owned companies, we do not have a family successor willing to continue the business.

“We feel confident that our team members and customers will be in good hands. Servco and Big Island Toyota are both family-owned businesses with a shared value of service – both toward our employees and the broader community. There is no better partner to carry on our legacy.”


Big Island Toyota has been in business for over 65 years and has been the number one dealership on Hawaiʻi Island since 1970. Under the vision of its three late founders – David S. DeLuz Sr., John Correira, and Tatsuo “Baldy” Higashi – the company has grown to 100 plus team members committed to quality and service.

“The Fukunaga family has been working alongside the DeLuz family and the rest of the Big Island Toyota team for nearly 60 years now,” said Mark Fukunaga, executive chair of the board at Servco Pacific Inc. “We are grateful, humbled, and look forward to welcoming Big Island Toyota to Team Servco.”

Servco was founded by Mark’s grandfather, Peter Fukunaga, in 1919 as a two-car garage in Waialua. It is now the largest private company in Hawaiʻi and the exclusive distributor of Toyota, Lexus, and Subaru vehicles in Hawaiʻi.


The company ranks among the top 20 automotive dealer groups in the U.S. with exclusive distributorships of Toyota, Lexus, and Subaru in Hawai‘i and is the largest Toyota dealer group in Australia. They were also recognized as a 2024 US Best Managed Company and one of the “Best Places to Work in Hawai‘i” for 20 consecutive years.

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