Subaru Hawaii Donates $50,000 to Local Nonprofits Statewide

Subaru Hawai‘i announced plans to donate over $50,000 total in matching donations to select local nonprofits across the State of Hawai‘i during its first Love in Action campaign. This campaign replaces its Share the Love Sales Event, which typically donated $250 per vehicle sold during November and December.

“Love in Action is our effort to live up to our commitment of being ‘more than a car company,’ by giving in ways that are independent of car sales and instead focuses on supporting our community partners and their vital services,” said Peter Dames, executive vice president, Subaru Hawai‘i.

This year, Subaru Hawai‘i selected five local beneficiaries whose work each represents one of the Subaru Love Promises, areas in which the brand is committed to making a difference in: pets, the environment, learning, and caring for, and helping people in need. 

The following Hawai‘i-based organizations have been selected for 2021:

• Humane Societies of Hawai‘i (Hawai‘i Island Kona, Hawai‘i Island Kea‘au, Maui, O‘ahu and Kaua‘i) 
• Project Vision
• Mana Maoli
• Hui Ho‘oleimaluō
• Child & Family Service 

As part of the Love in Action campaign, Subaru Hawai‘i will be waiving up to $15,000 in pet adoption fees for the Humane Societies statewide on November 14. For the other four nonprofit organizations, Subaru Hawai‘i will match up to $500 for each individual donation up to $10,000 total per nonprofit until December 31, 2021. 

In addition, Subaru Hawai‘i has also partnered with its brand ambassador, musician and artist Paula Fuga, to launch a five-part online video series launching on November 8, 2021. New episodes will premiere every Monday through December 6 at SubaruHawaii.com/LoveinAction and will showcase Fuga and one of her best friends as they visit a nonprofit to highlight their work. 

“It’s an incredible opportunity to spotlight several local nonprofit organizations that I hold close to my heart,” said Paula Fuga. “I am so fortunate to collaborate with Subaru Hawai‘i, whose Love Promises align with my own, and tell the stories of amazing people and organizations who provide essential services to our community.” 

“We are honored to be able to work with our Subaru Hawai‘i Ambassador, Paula Fuga, on showcasing those who work tirelessly to make our community more resilient,” said Dames.