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HTA to Launch Agriculture App for Hawai‘i Farm Trails

March 23, 2021, 2:09 PM HST
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The Hawai‘i Tourism Authority (HTA) is set to launch a new mobile app for the Hawai‘i Farm Trails (HFT).

HFT, a regenerative enterprise, is seeking interested farms, ranches, apiaries, farmers markets, agriculture events, and community-supported agriculture/food hubs statewide to be featured on the app and website. With a focus on regenerative tourism, HTA is proud to support agritourism initiatives that remain committed to providing a positive impact to the Hawaiian Islands.

The free mobile app, slated to launch on April 22, is a platform that enables users to connect, experience and support Hawai‘i’s agriculture. From exploring farms and ranches to purchasing products or contributing to the planting of trees, the app provides an opportunity for residents and visitors to discover numerous agritourism experiences.

The launch of the app is initially funded by the USDA Agricultural Marketing Service and is supported additionally through a collaborative partnership between HTA and Hawai‘i Agritourism Association.

Who can be listed?

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Trails listing: Free listing for farms and ranches that engage the public and offer on-site farm tours, classes, farm-to-table tastings, has either a store, visitor center/museum, farm stand or holds farmers markets or agriculture-related events.

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Hawai‘i FarmStand listing: Free listing for farms who have value-added, shelf-stable products they would like to list on HFT’s marketplace and/or HFT’s gift boxes.

Local Business listing: Third-party businesses that provide services (restaurants, tour operators, transportation, accommodations) that may benefit farms in their immediate communities are invited to be listed on HFT’s local business directory listing. There is a minimal fee to be listed.

Project Kanu: For farms who are interested in receiving free ulu, or breadfruit, seedlings that HFT’s customers have sponsored.

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Any organization interested in being on the app is encouraged to complete the form here or email HFT directly at [email protected] The deadline to submit requests is April 5.

You may visit the Hawai‘i Farm Trails website here: www.hawaiifarmtrails.com

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