Business

VH07V for Big Island and Kaua‘i Residents Recently Affected

May 26, 2018, 1:30 PM HST
* Updated May 26, 5:19 PM
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In mid-April, VH07V, known as Aloha Revolution, released a special design incorporating a purple Kaua‘i island as the “0” in their popular VH07V logo in an effort to raise funds for those affected by the floods in North Kaua‘i. With 100% of the proceeds from the sale of the T-shirts going back to their partner Hawai‘i Red Cross, funds surpassed $4,000.

Then, in a cruel twist of fate just a few weeks later, Madame Pele began to unleash its fury throughout the Puna district on the Big Island of Hawai‘i, prompting VH07V to then design a Red Big Island VH07V T-shirt to also raise funds for those affected in Puna.

Courtesy photo.

Combined, the monies raised totaled over $8,000. With an additional donation coming directly from VH07V, the total donation presented to the Hawai‘i Chapter of the American Red Cross on Thursday, May 24, 2018 surpassed $10,000.

“We’re a small, family-owned company, but are fortunately in a place where we are able to pay it forward,” says VH07V owner Edward Sugimoto. “Our brand has a loyal following and seriously has some of the greatest supporters in the world. They all rallied together to selflessly help others in need and I am really proud of what we were able to accomplish in such a short period of time. I can’t imagine what the those families are going through, so I find comfort in knowing that we were able to play a small part in helping them get back on their feet.”

VH07V (Aloha Revolution) was established in 2012 with the mission of spreading Aloha to the world, one shirt at a time. Whenever you wear your VH07V shirt, the logo sits right over your heart. When you look down at your heart, the ALOHA presents itself very clearly (since it is now right side up). Every time you wear your shirt or see someone else wearing theirs, it is your subtle, yet daily reminder to keep ALOHA in your heart.

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For more information, visit a7oha.com or connect with @VH07V on Instagram, Facebook, and Twitter.

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