AT&T Launches Text-to-Donate Campaign for Volcano Victims

AT&T is launching a text-to-donate campaign to directly benefit Hawai‘i Island residents affected by the recent Kīlauea volcano eruptions.

Customer of AT&T can donate $10 to Hawai‘i Community Foundation (HCF) through the text-to-donate campaign by texting “VOLCANO” to 50555. Donations will appear on customers’ wireless bill, or be deducted from their prepaid balance. One hundred percent of donations will go towards volcano victims.

In addition, AT&T has donated $35,000 to HCF to provide critical necessities for residents forced to evacuate their homes.

“We want to express our kokua to the Big Island community,” said Bob Bass, president of AT&T Hawai’i. “Going through something like this is devastating, so our AT&T ‘ohana wanted to do what we can to help out.”

AT&T is also providing free outgoing international long-distance calls and texts to customers if their account has a Hawai‘i billing zip code of 96778. The free calls began on May 9 and will end on Friday, May 18, at 11:59 p.m. HST. The allowance applies to wireless, AT&T PREPAIDSM (excludes Cricket), and AT&T Wireless Home Phone devices including those on AT&T Signature Program or CRU accounts.

“We want to make sure that our customers in the affected areas get the help they need,” said Morgan Collins, vice president and general manager of AT&T Mobility & Entertainment in Hawai‘i. “That’s why we have taken these steps so they can focus on their recovery and stay in touch with family and friends near and far.”