Business

Kona Brewing to Hold Earth Day Beach Cleanup

April 18, 2017, 10:00 AM HST
* Updated April 18, 9:24 AM
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Kona Brewing Company’s Big Wave Golden Ale. Photo courtesy of Kona Brewing Company.

Kona Brewing Co. employees will embrace the spirit of Earth Day on Saturday April 22, 2017, with a cleanup at Ke‘ei Beach, a site of historical significance.

Ke‘ei Beach was the site of King Kamehameha the Great’s first battle where he fought for rule over the Big Island. Today, this battleground is a popular fishing and camping spot that collects unsightly trash along the coastline.

The Kona Brew Pub crew will meet at 8 a.m. to clean up fishing line, plastic and other debris that mar the marine sanctuary and pose hazards to turtles and other marine life at Kealakekua Bay.

Employees will be joined by their families and even some brewpub regulars who have expressed interest in helping out. The Earth Day project will wrap up with a beach barbecue to celebrate a successful clean-up.

“We wanted to do something to help the local marine environment” said Debbie Jost, Kona Brewing Pub and Growler Shack manager. “We’ll also donate a portion of proceeds from Big Wave sales at both of our brew pubs this week to community partners who work year-round to care for our ocean.”

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Kona Brewing Co. will donate a portion of proceeds from sales of Big Wave Golden Ale, the “Hipa Hipa” beer special at its Kona and Hawai‘i Kai pubs between April 18 and 22 to long-time environmental partners Sustainable Coastlines, Surfrider Foundation, Malama Maunalua and Hawaiian Legacy Reforestation Initiative.

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Kona Brewing Co. donates more than $120,000 annually to a variety of local nonprofit organizations that are committed to preserving Hawai‘i’s unique environmental and cultural treasures.

The Earth Day campaign is part of a company-wide commitment by Kona Brewing Co. to the community, environment, and sustainability.

Visit www.KonaBrewingCo.com for more information.

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