Business

Big Island Visitors Bureau Changes Name

January 13, 2017, 11:27 AM HST
* Updated January 13, 11:30 AM
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Big Island Now stock photo. June 2016

The Big Island Visitors Bureau officially changed its name to the Island of Hawaii Visitors Bureau (IHVB) at the end of 2016, according to the bureau’s website.

“Depicted in IHVB’s new logo, the design retains its overall elements and feel of the previous look, while aligning itself with the Hawaii Tourism Authority and Hawaii Visitors and Convention Bureau branding of the Hawaiian Islands,” said Ross Birch, IHVB executive director.

IHVB will continue to use the island’s name, Hawai‘i, to help identify the destination accurately in its marketing communications and business operations.

To avoid confusion with the state name, IHVB is encouraging the use of “island of Hawai‘i” when referring to the destination. For shorter references, it also suggests the use of “Hawai‘i Island” to identify the island.

The Island of Hawai‘i Visitors Bureau is an Island Chapter of the Hawai‘i Visitors and Convention Bureau (HVCB). HVCB is contracted by the Hawaii Tourism Authority (HTA), the state of Hawai‘i’s tourism agency, for marketing management services in the United States.

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The HTA was established in 1998 to ensure a successful visitor industry well into the future.

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Its mission is to strategically manage Hawai‘i tourism in a sustainable manner consistent with the state of Hawai‘i’s economic goals, cultural values, preservation of natural resources, community desires, and visitor industry needs.

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