Hilo Club Marks National Social Media Day

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snapchat logoThe Hilo chapter of the statewide Social Media Club Hawaii will hold an informal networking session at Liko Lehua Café in Hilo from 5:30 to 7 p.m. as part of National Social Media Day festivities planned throughout the country on Thursday, June 30.

Sponsored by Social Media Club Hawai’i, the Big Island event, which will focus on Snapchat.

As part of the nationwide event, SMCHI will also hold events on O‘ahu.

During the event, SMCHI members will discuss Snapchat and other forms of social media. Created in 2011, Snapchat is a free mobile messaging application on which people can share photos, texts and videos with their friends. The images disappear after a matter of seconds. The fact that “snaps” disappear quickly has fueled its popularity with young people, who make up a large portion of the 100 million daily Snapchat users.


However, many large companies are jumping on the Snapchat platform.

This is the fourth straight year Social Media Club Hawai’i has held an event in East Hawaii in honor of national Social Media Day. Previous events have included Tweet-ups, and Instameets, focusing on Twitter and Instagram.

“Events like this are a great way to learn about popular social media platforms and meet other people in the community active on social media,” says Denise Laitinen, a Big Island representative on the Social Media Club Hawai’i board of directors. “Our National Social Media Day event is our biggest get together of the year and in the past we’ve had large turnouts for our Instameets and other events.”


Attendees do not need to be experienced Snapchat users, but they should sign up for a free Snapchat account beforehand. Participants do not need a smartphone to use Snapchat; the free app can be downloaded to a variety of tablet devices that have camera capabilities, such as iPads.

National Social Media Day was founded in 2010 by Mashable, an independent online news site that focuses on digital culture and technology.

Social Media Club Hawai’i is part of a worldwide network of social media clubs. Based in San Francisco, the Social Media Club international organization has formed more than 90 chapters since its creation in 2006.


The event is free and open to the public.

Liko Lehua Café is located at 80 Pauahi St.

For more information, email Laitinen at [email protected].

For more information on Social Media Club Hawaii, go online.

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