HTA Names New Big Island Representative

May 12, 2015, 10:58 AM HST
* Updated May 12, 10:59 AM
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Two new members have been added to the Hawai’i Tourism Authority’s Board of Directors. Gerald De Mello and Rodney “George” Kam began serving their term immediately after being confirmed by the Hawai’i State Senate on May 5.

“Gerald and George have deep ties to the community and extensive experience that will help to guide the HTA during this transitional time,” said Ronald Williams, HTA chief executive officer. “We look forward to having them share their knowledge as we work to maintain the success of Hawai’i’s lead economic driver.”

De Mello, who will serve as the HTA Hawai’i Island Representative on the board of directors, has more than 20 years of experience working at the University of Hawai’i at Hilo. He is currently the community liaison at the university. In addition, De Mello is a member of the Hawai’i Island Chamber of Commerce, Hawai’i Island Portuguese Chamber of Commerce, and Japanese Chamber of Commerce & Industry of Hawai’i.

Kam, who was appointed as the HTA board of directors’ at-large representative, has more than 20 years of experience working for Quiksilver. He is currently a vice president and senior director for the United States Quiksilver market. Kam also serves on the board of directors for the Waikiki Business Improvement District. In 20014, he was honored by the Retail Merchants of Hawai’i as the retail employee of the year.

Both De Mello and Kam’s terms will expire on June 30, 2018.


The Senate also confirmed Craig Nakamura, Sean Dee, and Fred Atkins.


Nakamura has been a member of the board of directors since 2011. He is a partner with Carlsmith LLP on Maui and has served as vice chair of the board since 2014.

Dee holds the position of executive vice president and chief marketing officer for Outrigger Enterprises Group. Dee is responsible for developing global marketing and brand strategies.

Atkins is the Kaua’i representative. He is the managing partner of Kaua’i Kilohana Partners, which he helped to rebuild following Hurricane Iniki as a venue for entertainment and events.


The board of directors is a group of 12 individuals who represent each of the counties and is responsible for executing the mandates of Chapter 201B of the Hawai’i Revised Statutes, regarding the tourism special fund.

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