In celebration of its 21st Birthday, the Kona Brewing Company is launching a new island-only beer series.
The set of four brews, part of the company’s Makana Series, are inspired by the four elements of nature (earth, fire, water, and wind) and utilize local ingredients.
Aina Brown Ale is the first beer of the Makana Series. The limited edition brew, which uses kalo, or taro root, in the brewing process, will be launched on Jan. 24 during Kona Brewing Co.’s birthday and official launch party at its Kona Brewhouse Oasis. Popular reggae band “The Green” will hold a concert at the launch event. Maui-based “Gomega” will also take the stage.
”We are so proud that we can bring together the two things Kona Brewing Co. does best, making great beer and giving back to the community.” said Aaron Marion, Kona Brewing Company brand manager. “We couldn’t think of a better way to celebrate our 21st birthday than to say mahalo to those that work towards the greater good of our island home.”
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Each brew is tied to a local non-profit organization. For the Aina Brown Ale release and launch, Sustainable Coastlines Hawai’i will receive 100 percent of admission sales and merchandise, and later sales from Makana Series beer and merchandise will also go to the non-profit. The goal is raise $50,000 over the first three months of the year.
Three other Makana Series launch parties will be held at to-be-determined dates in April, July, and October. The beers and non-profit organizations tied to each event will be announced at a later date.
General admission tickets for the Jan. 24 concert are priced at $39 and can be purchased at Soundwave Music, Kona Brewing Company’s retail counter and growler shack, and at Kona Brewing Company’s website.
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