Business

Hilo Hawaiian Gets New Logo, Renovations

May 7, 2014, 8:56 AM HST
* Updated May 8, 11:23 AM
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The Hilo Hawaiian Hotel has created a new logo for the Banyan Drive property, according to the parent company, Castle Resorts and Hotels.

The new logo is part of the recent $6.5 million renovation of the hotel’s rooms and interior.

Alan Mattson, president and chief operating officer for Castle Resorts & Hotels, which manages the hotel, said the goal “was to create a new logo that tied together the rich history of our location, the new look of our renovated product, and the commitment of our hotel to the community that has supported us over the past 40 years.”

A new logo for the Hilo Hawaiian Hotel has been introduced by Castle Resorts & Hotels. Courtesy image.

A new logo for the Hilo Hawaiian Hotel has been introduced by Castle Resorts & Hotels. Courtesy image.

The new logo is based on the Hilo Hawaiian Hotel’s original logo, which served as the hotel’s identity since it opened in 1973, the announcement said.

“While we have updated and improved the look and feel of our hotel, we are not forgetting our past and the culture that surrounds us,” said Daryle Kitamori, general manager. “Our new logo is a celebration of all of these elements. We look to hula to remind us of the people and land we come from.”

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The new visual identity for the Hilo Hawaiian Hotel will be phased in to digital, print, and environmental branding elements during the coming months.

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Correction: The initial story stated that the name of the hotel would change. That is not the case.

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