Isle Inventor’s ‘GooFurr’ Helps Cats Take Pills

Herding cats is hard enough. Ever try to give one a pill?

Cat-lover Barbara Cappelli wanted an easier way to medicate feisty felines, so she came up with GooFurr, which turns a cat’s pills into a creamy salmon paste that most devour immediately, she said.

But for the ones that won’t, the trick is to put the medicated GooFurr on the cat’s fur and watch while the cat licks it right off. Medication done.

“Once the pill and GooFurr are combined they can no longer be separated, unlike the method of hiding pills inside wrappers,” Capelli said. “There’s no forcing the pill down the animal’s throat with the risk of bites and scratches.”

The paste’s ingredients are safe, non-toxic and include wild-caught Pacific Salmon, Capelli said. “It’s all natural, contains zero preservatives and can be used to deliver vitamins and supplements as well.

“It will work on dogs, too,” she said.

A tube with about 45 cat applications costs $8.50 and is available at Miranda’s Pets in its new Kailua location, Kuakini Sunset Plaza, where owner Miranda DeWitt said customers praise the product.

“I have lots of customers who can’t pill their dogs and cats but they say this works,” DeWitt said. “I had one lady who sent a tube to her sister in New Zealand who now wants her to send more.”

Capelli will be presenting GooFurr at the Total Pet Expo fall trade show in Chicago in September, and expects to be in stores nationwide later this year.

Veterinarians, pet stores and animal shelters can get free samples, she said. Contact barbara@goofurr.com.

For more info, go to www.goofurr.com.