According to a study by WalletHub, 10 retailers on the Big Island are offering some of the top Black Friday shopping discounts—and earlier than in previous years.
Black Friday shopping is one of America’s most treasured holiday traditions. But there’s always a bit of hassle involved: Shoppers have to fight their drowsiness and stand in endless lines at stores following a hearty Thanksgiving dinner—all in the name of savings.
That tradition is changing, however. Black Friday sales are starting earlier—weeks ahead of the actual shopping holiday at some stores (see local ads for details).
WalletHub’s List of Best Black Friday Locations on Big Island
(1 = highest average discount)
1. Sears • 50.1%
Sears is putting all the merchandise at all of its stores on sale for almost the whole month—through the Thanksgiving weekend. Discounts at the stores will range from 10 to 50%.
• 111 Puainako St., Hilo
• 74-5583 Luhia St., Bay B7, Kailua Kona
2. Macy’s • 45.6%
Macy’s will mostly open at 5 p.m. on Thanksgiving and close at 2 a.m., reopening at 6 a.m. local time on Black Friday.
• 74-5475 Kamakaeha Ave., Kailua-Kona
• 250 Waikoloa Beach Drive, Ste. B-6, Waikoloa
• 111 E Puainako St., Hilo
3. Target • 36.2% Target was selling items at a discount Monday for a “Black Friday Preview Sale,” and announced plans to offer “early access” to Target credit card holders on Nov. 22, the Wednesday before Thanksgiving. More than 100 Black Friday deals will go live that day on Target.com, the retailer said. It will be pushing sales on video game consoles, televisions, toys and other items.
• 74-5455 Makala Blvd, Kailua-Kona
5. Office Max • 34.5%
• 74-5448 Makala Blvd., Kailua-Kona • 311 Maka‘ala St., Hilo
6. Walmart • 34.2%
started its seasonal discounts last weekend, during which it also kicked off a series of in-store holiday events and parties that it will host throughout the season. • 325 E Maka‘ala St., Hilo
• 75-1015 Henry St., Kailua-Kona
7. Lowe’s • 33.0%
• 75-5677 Hale Kapili St., Kailua-Kona
8. True Value • 32.8% • 19-4084 Old Volcano Road, Volcano
• 300 Keawe St., Hilo
• 55-522 Hawi Road, Hawi
• Mamane St, Honoka‘a
10. Ace Hardware • 21.5% • Click here for Big Island locations
And many retailers are offering even steeper price cuts or other discount promotions, both in store and online, just to stay ahead of their competitors. That’s good news for shoppers, especially those who prefer to shop from home. So which stores offer the best discounts and for which items?
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To answer that question and help consumers maximize their Black Friday savings, WalletHub’s analysts surveyed nearly 10,000 deals from 35 of the biggest U.S. retailers’ 2017 Black Friday ad scans.
Below are the stores offering the largest advertised discounts in various product categories such as “Jewelry” and “Appliances.” See below for the full list and shopping wisdom from its experts.
Best Stores for Black Friday
(Bold=Big Island retailers)
Retailer
2017 Avg. % Discount by Retailer
2016 Avg. % Discount by Retailer
2015 Avg. % Discount by Retailer
Kohl’s
66.3%
58.1%
66.7%
JCPenney
66.3%
62.8%
68.0%
Belk
62.8%
N/A
59.5%
Stage
60.8%
62.8%
63.9%
Shopko
55.9%
55.6%
N/A
Bealls Florida
52.8%
N/A
N/A
Sears
50.1%
43.9%
41.7%
Macy’s
45.6%
63.4%
56.0%
Fred Meyer
43.9%
49.7%
45.3%
AAFES
37.3%
29.1%
N/A
Amazon
36.8%
24.7%
25.8%
Target
36.2%
28.6%
37.3%
Kmart
35.8%
28.6%
50.1%
Dick’s Sporting Goods
35.1%
N/A
N/A
Office Depot and OfficeMax
34.5%
43.0%
42.8%
Walmart
34.2%
32.6%
30.1%
HP
34.0%
28.5%
N/A
Samsung
34.0%
N/A
N/A
Dollar General
33.5%
36.9%
N/A
Lowe’s
33.0%
N/A
N/A
True Value
32.8%
31.9%
N/A
Meijer
32.4%
33.8%
39.1%
Staples
32.3%
33.1%
34.4%
BJ’s
32.1%
32.0%
30.6%
Guitar Center
30.0%
N/A
N/A
Best Buy
30.0%
33.2%
33.5%
Miscrosoft
29.6%
N/A
N/A
Dell Home
29.3%
35.7%
35.3%
Newegg
28.3%
N/A
N/A
Big Lots
24.1%
23.5%
27.1%
Cabela’s
23.8%
N/A
N/A
Harbor Freight
22.5%
62.6%
N/A
Costco
21.9%
25.4%
19.5%
Ace Hardware
21.5%
27.7%
34.2%
Bass Pro Shops
20.8%
N/A
N/A
All Retailers
37.1%
39.0%
40.2%
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Retailer
Apparel & Accessories
Computers & Phones
Consumer Electronics
Consumer Packaged Goods
Toys
Appliances
AAFES
34.35%
30.05%
34.93%
36.32%
32.37%
40.60%
Ace Hardware
N/A
N/A
N/A
N/A
N/A
15.13%
Amazon
55.58%
26.13%
27.74%
23.25%
25.66%
23.47%
Bass Pro Shops
34.40%
N/A
31.59%
N/A
31.67%
22.51%
Bealls Florida
50.19%
N/A
N/A
59.28%
N/A
50.14%
Belk
57.07%
N/A
54.56%
49.98%
53.25%
46.93%
Best Buy
N/A
31.30%
31.30%
N/A
38.53%
26.48%
Big Lots
N/A
N/A
N/A
N/A
N/A
25.61%
BJ’s
26.57%
28.58%
30.36%
N/A
28.98%
32.17%
Cabela’s
36.34%
N/A
25.07%
N/A
N/A
33.15%
Costco
54.11%
22.90%
22.54%
N/A
N/A
21.43%
Dell Home
N/A
28.88%
31.61%
N/A
N/A
N/A
Dick’s Sporting Goods
35.01%
N/A
N/A
N/A
N/A
N/A
Dollar General
N/A
39.56%
N/A
N/A
N/A
31.95%
Fred Meyer
47.17%
28.18%
43.18%
N/A
40.81%
44.52%
Guitar Center
N/A
40.63%
N/A
N/A
N/A
N/A
Harbor Freight
N/A
N/A
N/A
N/A
N/A
N/A
HP
N/A
34.04%
N/A
N/A
N/A
N/A
JCPenney
60.55%
43.07%
37.11%
61.16%
43.10%
38.67%
Kmart
45.07%
N/A
N/A
N/A
31.56%
39.59%
Kohl’s
56.09%
35.07%
37.43%
29.83%
46.66%
41.60%
Lowe’s
N/A
N/A
25.96%
N/A
N/A
33.90%
Macy’s
41.12%
24.52%
41.43%
N/A
N/A
35.34%
Meijer
N/A
35.24%
27.26%
23.35%
33.92%
36.66%
Miscrosoft
N/A
29.38%
N/A
N/A
N/A
N/A
Newegg
N/A
26.07%
34.04%
N/A
N/A
36.08%
Office Depot and OfficeMax
N/A
30.96%
36.52%
56.05%
N/A
N/A
Samsung
N/A
24.75%
40.35%
N/A
N/A
N/A
Sears
60.21%
39.29%
N/A
40.00%
N/A
42.79%
Shopko
62.78%
48.45%
48.34%
33.35%
50.88%
50.77%
Stage*
62.31%
64.38%
58.40%
53.37%
60.74%
46.84%
Staples
N/A
31.12%
27.03%
N/A
N/A
N/A
Target
41.66%
32.47%
28.40%
N/A
35.66%
39.81%
True Value
N/A
N/A
50.38%
19.94%
N/A
33.59%
Walmart
42.09%
30.86%
30.72%
N/A
28.13%
38.21%
Overall Average
47.51%
33.58%
35.68%
40.49%
38.80%
35.69%
Retailer
Furniture
Jewelry
Books, Movies and Music
Video Games (only the software)
All Other Product Categories
AAFES
N/A
41.93%
N/A
30.22%
41.33%
Ace Hardware
N/A
N/A
N/A
N/A
25.94%
Amazon
42.55%
40.47%
32.91%
N/A
34.71%
Bass Pro Shops
15.37%
N/A
N/A
N/A
16.61%
Bealls Florida
49.47%
67.67%
N/A
N/A
58.95%
Belk
N/A
67.31%
N/A
N/A
65.04%
Best Buy
N/A
N/A
57.78%
45.87%
N/A
Big Lots
22.62%
N/A
N/A
N/A
29.21%
BJ’s
49.82%
N/A
N/A
N/A
32.12%
Cabela’s
N/A
N/A
N/A
N/A
20.88%
Costco
26.27%
11.65%
N/A
N/A
27.81%
Dell Home
N/A
N/A
N/A
N/A
N/A
Dick’s Sporting Goods
N/A
N/A
N/A
N/A
34.93%
Dollar General
N/A
N/A
N/A
N/A
18.06%
Fred Meyer
64.32%
N/A
N/A
41.67%
54.87%
Guitar Center
N/A
N/A
N/A
N/A
29.02%
Harbor Freight
N/A
N/A
N/A
N/A
22.91%
HP
N/A
N/A
N/A
N/A
N/A
JCPenney
N/A
73.10%
N/A
N/A
65.90%
Kmart
N/A
N/A
61.93%
N/A
44.23%
Kohl’s
52.56%
77.39%
N/A
N/A
68.35%
Lowe’s
35.62%
N/A
N/A
N/A
30.26%
Macy’s
40.13%
47.83%
N/A
N/A
56.46%
Meijer
N/A
N/A
N/A
N/A
43.29%
Miscrosoft
N/A
N/A
N/A
N/A
N/A
Newegg
N/A
N/A
N/A
N/A
30.95%
Office Depot and OfficeMax
41.41%
N/A
N/A
N/A
48.94%
Samsung
N/A
N/A
N/A
N/A
N/A
Sears
N/A
74.00%
N/A
N/A
46.80%
Shopko
62.50%
75.56%
N/A
36.76%
63.06%
Stage*
N/A
70.84%
N/A
N/A
63.31%
Staples
38.15%
N/A
N/A
N/A
48.52%
Target
N/A
N/A
62.48%
46.18%
43.61%
True Value
N/A
N/A
N/A
N/A
28.69%
Walmart
N/A
N/A
69.86%
48.75%
39.13%
Overall Average
41.60%
58.89%
56.99%
41.58%
41.13%
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*Includes the retailer’s five brands: Stage, Bealls (not to be confused with Bealls of Florida), Goody’s, Palais Royal and Peebles
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According to a study by WalletHub, 10 retailers on the Big Island are offering some of the top Black Friday shopping discounts—and earlier than in previous years.
