Drive Aloha Campaign Encourages Safe Vehicle Operation

The Drive Aloha campaign discourages texting and driving. Big Island Now stock photo.

As students across Hawai‘i return to the classroom, DTRIC Insurance, Aloha Petroleum and Lex Brodie’s Tire Shop have teamed up to launch the Drive Aloha campaign.

The Drive Aloha campaign aims to reduce the number of traffic-related accidents and make Hawai‘i’s roadways safer by encouraging motorists to practice responsible and courteous driving habits.

“Drive Aloha is not just a seasonal traffic safety campaign; it’s meant to promote safe driving year-round,” said Michele Saito, DTRIC Insurance president and CEO. “But with our keiki going back to school, we felt the safety message is timely to remind everyone to be courteous with the increased vehicular and pedestrian traffic on our freeways and streets.”

During the school year, motorists can expect an increase in traffic, especially in school zones during morning and afternoon hours. The Hawai‘i Police Department is asking drivers to use caution and be attentive to children walking to school and crossing within marked crosswalks.

Recent statistics show that an average of 100 traffic fatalities happen each year across the Hawaiian Islands. In addition, between 20 to 30 people are killed in pedestrian accidents.

Drivers, pedestrians, and all commuters are urged to take the Drive Aloha pledge to demonstrate their commitment to practicing safer and more courteous road habits.