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McDonald’s to Offer Lobster Rolls

Posted June 21, 2017, 07:55 AM HST
32 Comments
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McDonald’s Lobster Roll. Photo courtesy of McDonald’s of Hawaiʻi.

McDonald’s Restaurants of Hawaiʻi will offer lobster on its menu next week.

The summertime Lobster Roll special did well during an East Coast trial and will launch for a limited time in Hawaiʻi from June 28 through the end of July—or while supplies last.

Chain executives said the sandwich is made with 100% real North Atlantic lobster mixed with mayonnaise and served atop shredded lettuce on a buttered, toasted roll. It’s priced at $9.99 and has a calorie count of 290.

The summertime special is priced at $9.99 and has a calorie count of 290.

“Hawaiʻi residents are seafood lovers, so when the opportunity to bring the Lobster Roll to Hawaiʻi arose, we knew we had to get onboard,” said Miles Ichinose, McDonald’s Restaurants of Hawaiʻi owner/operator. “This is the first time in our company’s 49-year history of doing business in Hawaiʻi that we will be serving the Lobster Roll and we look forward to sharing this unique sandwich with our customers.”

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“Our lobster meat is a quality artisan product caught by veteran lobster fishermen, and is similar to what you would find at top seafood restaurants around the world,” said Ichinose. “We are constantly listening to what our customers are requesting and then responding by introducing unique quality menu items. We are confident the Lobster Roll will meet their expectations.”

To celebrate the launch of the Lobster Roll, McDonald’s of Hawaiʻi will host a social media contest that will begin at 8 a.m. on July 4. Customers can enter the contest on Facebook or Twitter by snapping a photo of themselves eating a Lobster Roll at McDonald’s. The first 10 customers who share their selfies on Facebook and Twitter will win a Lobster Roll prize pack (valued at $30) when they use the hashtags #LovinLobsterRollHawaii and #Sweepstakes.

Winners will be notified by 5 p.m. on July 10, 2017. They will have seven days, until July 17, 2017, at 5 p.m., to claim their prize.

For official rules and store information, visit the following link.

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COMMENTS

FACEBOOK COMMENTS

David Austin BAHAHAHAHAHA:-/!!!June 21, 2017 08:08am
Lizzy Fitzpatrick Timothy Colin FitzpatrickJune 21, 2017 08:12am
Sandy Shortaetwoshae Cu This ain't right.smdhJune 21, 2017 08:28am
Francis Chong You mean "imitation"lobster meat. Made from plastic.June 21, 2017 08:32am
Donald Klees Actually real lobster meat.June 21, 2017 08:54am
Donald Klees Butter! Must have butter to dip it in!June 21, 2017 08:54am
Linda Lee Brown Okay........?June 21, 2017 09:45am
Mark Boyle mmmmmmm ..... plasticJune 21, 2017 10:05am
Hoala Rivera lunch?? Melia PalekaJune 21, 2017 10:32am
Kerrie Roser Colin RoserJune 21, 2017 10:41am
Shylo Saragosa They already have it in other countries. People in America's been asking them to bring over the lobster roll and some other international menu options Im sure this is in support of that. Playing on the fact that Hawaii is--well--Hawaii, it only makes sense to introduce it in our market! I for one can't wait to at least give it a try! 👌👌👏👏June 21, 2017 11:10am
Rachel Nguyen Don't know how I feel about this Raquél Pūnono Franco ZaneJune 21, 2017 11:18am
Raquél Pūnono Franco Zane Minit Stop has lobster and crab rollsJune 21, 2017 11:19am
Colin Roser Looks rather fancyJune 21, 2017 11:32am
Syl Vie sure what percentage of real lobster meant? Sort of like the beef burger.June 21, 2017 11:43am
Melia Paleka Say what?!? Ha...yup Gotta check em out!June 21, 2017 01:10pm
Christopher Couzens 9.99$per rollJune 21, 2017 01:29pm
Donna Day Monti I'm ready!June 21, 2017 02:20pm
Chuck Tanaka Peterson マジかよNaoko PetersonJune 21, 2017 02:57pm
Hali'aaloha Obrey Eewww lobster flavored POISON!!!! ☠️☠️☠️June 21, 2017 03:19pm
Tanah Morin I wouldn't trust that...ewhJune 21, 2017 05:12pm
Jennifer Sweitzer That tears it-I'm on my way to get me a Haupia pie! Or Taro, whichever is available now!June 21, 2017 06:14pm
Jasmine Zendar ScaryJune 21, 2017 07:02pm
Chalsea Rabena Devin ChangJune 21, 2017 07:19pm
Devin Chang Is it real lobster? 🤔June 21, 2017 07:27pm
Chalsea Rabena Very good question. You can ask them when we go and try it haha jkJune 21, 2017 07:44pm
Dana Deranja It'll be interesting to see what the lobster to mayonnaise ratio will be.June 21, 2017 09:07pm
Bonnie McCoy I like my fast food but this was terrible and close to $9. No-way Jose!June 21, 2017 09:38pm
Terri Russio Need to do on mainland ,tooJune 21, 2017 09:47pm
Sharie Potter The lobstah roll is a New England classic. But it's got to be done right. No mayonnaise, it must be made simply with Miracle Whip and chunks of lobster. That's it. There are other versions, some places do it hot with butter and some places use mayo and put onions and celery in too, but the best way I've ever had it is just lobster and Miracle Whip, go figure. And that was in Maine at this little dive sea food shop we stopped at because we forgot to have one before we left. And you've gotta have a lobster roll in Maine. It's like illegal not to! Lol!June 22, 2017 03:40am
Francis Chong Donald Klees they say the same about their beef and chicken. They are now "real". Before it was all "FAKE".June 22, 2017 05:36am
Dani Marsh Are you really promoting mc Donald's??June 22, 2017 07:24am
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