Kona coffee beans. File photo by Kristin Hashimoto.
New leadership has taken over the 46th Annual Kona Coffee Cultural Festival with the appointment of Valerie Corcoran as board president.
Under the new role, Corcoran has announced the 2016 Festival’s theme as “Brewed from Tradition.” The theme originated from the nearly 200 years of coffee tradition in Kona.
“I’m excited to take up the challenge at this time in the Festival’s history,” said Corcoran. “I’m looking forward to devoting time to nurture many of the Festival’s newer events, develop stronger relationships with our much-appreciated sponsors and volunteers, while also strengthening ties with our visitor industry.”
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Prior to her current role, Corcoran had been a member of the board and a festival volunteer for many years.
In 1991, Corcoran began volunteering with the festival when she moved to a coffee farm and was asked to be part of the Festival’s Farm Fair, which was a fundraiser for the Future Farmers of America. She later chaired several of the festival’s events before becoming the Operations Director in 2015.
The Kona Coffee Cultural Festival, in its 46th year, will run from Nov. 4 through Nov. 13.
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