A non-profit organization dedicated to help manage the pet population on the Big Island has been chosen to receive a $2,500 donation from the Purina Cat Chow “Building Better Lives” program.
Hui Pono Holoholona was among 50 shelters selected nationwide – one in each state — that focus on cat adoption. Each will receive $2,000 in cash and $500 worth of cat food.
The Mountain View-based shelter periodically provides low-cost spay and neuter clinics. The next one is scheduled for Aug. 21.
Purina has also begun a campaign to solicit stories of cat rescues which could lead to a donation of up to $50,000 to The Petfinder Foundation to help support future cat adoption fees.
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The company is asking the public to share their stories with the brand’s social media channels (Facebook, Twitter and Instagram) using the hashtag #myrescuestory. Purina said it will make the donation if at least 1,500 stories are submitted by Sept. 2.
The Building Better Lives program also involves $50,000 renovations of three cat shelters in Colorado, Arkansas and Minnesota.
Program officials say more than 3.4 million cats enter shelters nationwide annually, and only 1.3 million find homes.
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